Is there a bias or opinion to the information presented?
Don't discount a website because biases and opinions are present, but be aware that there might be important facts missing and you might not be getting the full-story. Make sure to watch out for subtle biases which might not be advertised.
Is the purpose of the website clearly stated? Is the purpose to broadcast an opinion?
Remember to use the URLs as a guide: .com= business,entertainment,news; .org= organization; .edu=educational; .gov=informational
Check the About Us/About pages for information on the website's mission
Is there advertising present?
Advertising may indicate the content of the page is designed to sell you something.